Pop up stores have become a popular trend in the retail industry. Last year, Gap and Pantone partnered together opening a pop up store on 5th Ave. Combining the iconic and popular Gap t-shirts with the vibrant hues, created a energetic color filled t-shirt shop. Who doesn't love color? The store featured Gap's upcoming spring collection in the true Pantone Colors, including a limited-edition tee in Mimosa (Pantone's color of the year 2009).
“We wanted to create an explosion of color and bring some warmth and optimism to our customers,” said Patrick Robinson, executive vice president of design for Gap Adult and gapbody. “Mixing Pantone’s vibrant colors with Gap’s signature t-shirts gives everyone an opportunity to find the perfect tee they can mix and match for their own personal style.”
“We are thrilled to be working with Gap to bring PANTONE Colors to life in such an accessible way,” said Lisa Herbert, executive vice president of Pantone’s fashion, home and consumer division. “We recently selected Mimosa as the 2009 color of the year because yellow, more than any other color, best expresses hope and reassurance. During this time of economic uncertainty and change, we are excited to bring optimism and joy to consumers by offering products in this imaginative color at the Gap & Pantone T-Shop.”
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