When you think of luxury high-end jewellry, do tires come to mind? Tires a commonly associated with cars, trucks, bikes, and all other things using wheels. It may boggle the mind that tires could be considered luxurious and glamorous, however, not to Studio Kattentidt. Studio Kattentidt was given the ultimate challenge of converting an old shop beneath the S-Bahn rail line that connects East Berlin to West Berlin into an innovative store concept. The goal was to create an interesting, entertaining and inspiring environment that is appealing to both customers and professional buyers.
Keeping the character of the rough brick and arches of the existing structure, Studio Kattendit created a pared-down gallery atmosphere. The studio avoided the typical sleek and glossy imagery of high-end designer boutiques by turning to using recycled tires.
Three impressive chandeliers are made from large lorry tires, construction lamps and oversized crystal are suspended from the ceiling. Tires are stacked and groups throughout the showroom. The fixtures a lit with LED lamps to illuminate the jewelry.
The accessories and leather products are placed on platforms and are lit by the frosted glass surface. Clothes rails and reconverted bike stands are suspended from the walls, along with cabinets made from tyres
that have been cut in half and topped with glass.
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