"Kate Spade New York is known for its utilitarian yet sophisticated handbags in unexpected colors and patterns. But who, exactly, is Kate Spade? The brand was acquired by Liz Claiborne, Inc. in 2007, and so began an exploration into Kate and the brand identity. 'It’s not about Kate herself, but rather the modern, progressive woman she represents,' explains Robin Kramer, president of New York–based Kramer Design Group. "
Source Contract Design
Source Contract Design
Kramer Design Group didn't create a traditional storefront. They created an experience of the Kate Spade customer. They created a vestibule window display inviting the customer to enter into the world of Kate Spade.
It seems that "Kate" has just left the room. With hair accessories left on the table, handbags hanging on the back of chairs, and shoes on the floor as if they have been kicked off. It is also reminiscent of a closet as well.
Such a fun store design. There is great use of bold, vivid colors and patterns. A girl can never go wrong with a little Kate in her life!
No comments:
Post a Comment