Levi's has been around for many years. This brand has been apart of American culture throughout the years. The brand has certainly flourished with the growth in brand loyalty. New York based design firm Anderson Architects was behind this store in the Meatpacking District. This New York Levi's store is on the same block as Stella McCartney, Diane von Furstenberg, Hugo Boss, and Alexander McQueen in the Meatpacking District.
To reference the hard-working heritage, working class Americans, of the brand by using simple materials such as polished concrete, raw steel, glass, and plywood. The design of the store is so simple yet so effective. It is reminiscent of a factory were the employees would be wearing Levi's jeans.
Even though Levi's came from a humble beginning, it still needs to be able to compete with the demands of the area and other high-end clothiers where a certain level of customer service is expected. The fixtures were designed to showcase the premium and quality Levi's delivers.
Levi's has certainly meet the demand of other high-end clothier. The store has a on-site tailor for on sport alterations. Having these on spot alternations creates a more individual garment for its customers.
Even though times have changed Levi's still channels itself to its humble beginnings.
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