What girl doesn't love shoe shopping?
The Frye Company has finally opened a flagship store. The Frye Company is the oldest continuously operating shoe company in the United States. The 148-year old brand is known for its quality and attention to detail in the boots and shoes they produce.
The company's rich history begun by pioneers and cowboys wearing Frye's footwear. Generations of American soldiers in the Civil War, the Spanish War, and World War II wore Frye boots. There is so much history behind the Frye Company.
Since the Frye Company as well as its leather footwear that has stood the test of time, the design of the store needed to reflect that. The design team at
AvroKO showcased the timelessness of the brand by using suitably design fixtures and fittings. Inspiration of the flagship store was drawn from 20th-century workshops and toolboxes.
The design of the store is reminiscent of an industrial factory. The cash-wrap desk from vintage industrial drawers and blackened panels gives the space an aged timeless feel.Above the sales floor, locally fabricated brass pendant fixtures flank a ceiling installation of more than 400 leather straps, each fitted with a brass ring meant to recall Frye's War-era boots.
This is an unique store that was able to rack up enough LEED points to achieve Platinum certification for Frye. Rolling display cases were built from reclaimed American walnut. Flooring is reclaimed oak, oiled and stained. Original structural columns and brick walls remain, but there are some key additions: the HVAC system, low-energy lighting, and low-VOC finishes. Source Interior Design Magazine
