Showing posts with label color. Show all posts
Showing posts with label color. Show all posts

Wednesday, May 16, 2012

Color Forecasting in Real Time

Is it possible to forecast color trends in real time around the world? Pimkie Color Forecast thinks it is. They show you in real time what people are wearing in Europe's fashion capitals.


 High definition cameras were installed in Milan, Paris, and Antwerp (Europe's fashion capitals). The cameras are connected to Mac Mini's with color tracking software developed by Pedro Cruz. 


The software analyzes the passing colors and shows in real time which colors are worn most. A ll colors are then complied in nice infographics, so you can follow how the cities evolve and how trends change.


 What is even more fascinating Pimkie even suggests clothes to purchase based on the current color trends. You are just one click away from being  on trend when it comes to color.


There is even an archive of the past color trends that where seen from the previous day or month. This is a unique concept for retailers and color forecasting. 


You can even take your color forecasting on the go. Download the app on iTunes here.


Check out how it works...

Source Vimeo

Monday, May 14, 2012

Pantone + Gap

Pop up stores have become a popular trend in the retail industry. Last year, Gap and Pantone partnered together opening a pop up store on 5th Ave. Combining the iconic and popular Gap t-shirts with the vibrant hues, created a energetic color filled t-shirt shop. Who doesn't love color? The store featured Gap's upcoming spring collection in the true Pantone Colors, including a limited-edition tee in Mimosa (Pantone's color of the year 2009). 

“We wanted to create an explosion of color and bring some warmth and optimism to our customers,” said Patrick Robinson, executive vice president of design for Gap Adult and gapbody. “Mixing Pantone’s vibrant colors with Gap’s signature t-shirts gives everyone an opportunity to find the perfect tee they can mix and match for their own personal style.”

“We are thrilled to be working with Gap to bring PANTONE Colors to life in such an accessible way,” said Lisa Herbert, executive vice president of Pantone’s fashion, home and consumer division. “We recently selected Mimosa as the 2009 color of the year because yellow, more than any other color, best expresses hope and reassurance. During this time of economic uncertainty and change, we are excited to bring optimism and joy to consumers by offering products in this imaginative color at the Gap & Pantone T-Shop.”

 Source Lintcoat 

 Source Lintcoat

 Source Lintcoat

Source Lintcoat

Wednesday, April 11, 2012

3D In Living Color

"From catwalk to the crayon box, the lure of the 3D image has capture designer's imaginations. But rather than an influx of expensive production techniques an hi-tech, time consuming processes, the creative world has returned to the art of the red-green 3D image." Source Stylus


What is a anaglyph, you ask. An anaglyph is a red-green or red-cyan 3D image that has the ability of the human brain to create a sense of depth within a 2D image. It forces each eye to simultaneously look at a slightly different version of the same object. It's all about tricking the mind into precieveing depth. Here how the process works:



Using anaglyphs is nothing new. The process of creating depth with color was first demonstrated in the mid 19th century by Wilhelm Rollmann. Rollmann exploed the effect of a red-blue anaglyph line drawing viewed through red and blue lined glasses. A few years later Joseph D'Almeida began showing red-green magic lantern slideshows to audiences with red-green glasses.


The process boomed in the 1920s, however the term 3D was not coined until the 1950s. Anaglyph imagery began appearing in popular publications and movies such as The Creature from the Black Lagoon. Dispoable 3D glasses with the colored acetate became a popular giveaway with comics.


Now let's fast forward to present day. Anaglyph images have recently began to resurface in today's society. History always seemes to repeat itself. These images have been have been seen in fashion and publishing, packaging, technology, and even children's toys. The technique gives a retro 3D effect and feel without the high budget and lengthy post-production treatments used in films such as Avatar.


Anaglyphs were first seen in Alexander McQueen's Autumn/Winter 2006-2007 show, Baillie Walsh's 3D approach to fashion in motion was revisited in September 2010 in KM3D-1, an anaglyphic film starring Kate Moss.




Tuesday, April 10, 2012

Sephora Goes Mobile

New York is known for being the city that never sleeps. So there is no doubt that it's a busy city. There are always meetings to go to, people to see and places to go in Manhattan. Now you can have your must have mascara, skincare product or favorite lip gloss in a New York minute. Sephora wanted to launch a same-day delivery service for online cosmetics sales in New York. 


ACCESS agency designed a series of six different head-turning MINI Cooper wraps for their fleet of six vehicles. Bold was the name of the game. These designs will stand out in the busy New York street scene, among the taxis and delivery vehicles. They were gunning for big impact and quick recognition, immediate attention, a bold and cool vibe, something that would generate on-street buzz, even with only six vehicles.