Showing posts with label graphic design. Show all posts
Showing posts with label graphic design. Show all posts

Wednesday, April 11, 2012

3D In Living Color

"From catwalk to the crayon box, the lure of the 3D image has capture designer's imaginations. But rather than an influx of expensive production techniques an hi-tech, time consuming processes, the creative world has returned to the art of the red-green 3D image." Source Stylus


What is a anaglyph, you ask. An anaglyph is a red-green or red-cyan 3D image that has the ability of the human brain to create a sense of depth within a 2D image. It forces each eye to simultaneously look at a slightly different version of the same object. It's all about tricking the mind into precieveing depth. Here how the process works:



Using anaglyphs is nothing new. The process of creating depth with color was first demonstrated in the mid 19th century by Wilhelm Rollmann. Rollmann exploed the effect of a red-blue anaglyph line drawing viewed through red and blue lined glasses. A few years later Joseph D'Almeida began showing red-green magic lantern slideshows to audiences with red-green glasses.


The process boomed in the 1920s, however the term 3D was not coined until the 1950s. Anaglyph imagery began appearing in popular publications and movies such as The Creature from the Black Lagoon. Dispoable 3D glasses with the colored acetate became a popular giveaway with comics.


Now let's fast forward to present day. Anaglyph images have recently began to resurface in today's society. History always seemes to repeat itself. These images have been have been seen in fashion and publishing, packaging, technology, and even children's toys. The technique gives a retro 3D effect and feel without the high budget and lengthy post-production treatments used in films such as Avatar.


Anaglyphs were first seen in Alexander McQueen's Autumn/Winter 2006-2007 show, Baillie Walsh's 3D approach to fashion in motion was revisited in September 2010 in KM3D-1, an anaglyphic film starring Kate Moss.




Tuesday, April 10, 2012

Sephora Goes Mobile

New York is known for being the city that never sleeps. So there is no doubt that it's a busy city. There are always meetings to go to, people to see and places to go in Manhattan. Now you can have your must have mascara, skincare product or favorite lip gloss in a New York minute. Sephora wanted to launch a same-day delivery service for online cosmetics sales in New York. 


ACCESS agency designed a series of six different head-turning MINI Cooper wraps for their fleet of six vehicles. Bold was the name of the game. These designs will stand out in the busy New York street scene, among the taxis and delivery vehicles. They were gunning for big impact and quick recognition, immediate attention, a bold and cool vibe, something that would generate on-street buzz, even with only six vehicles.




Saturday, April 7, 2012

It's All In the Packaging

Warning! This post may have you look at the contents of your packaging differently. Care to try grasshopper chips or cricket croquettes? Not your cup of tea? Try some mealworm sushi. If you were raised in the West, you're probably a little more than hesitant to try any kind of insect. Insects are actually healthier and gentler on the environment that commercially raised livestock.

"Ento is a project by Aran Dasan, Jacky Chung, Jonathan Fraser and Julene Aguirre-Bielschowsky, who are working together on the Innovation Design Engineering joint Masters course at the Royal College of Art and Imperial College London. This project is the outcome of the team's motivation to tackle the growing issue of food security in an increasing hungry world. Discovering the environmental and nutritional benefits of insects. It's not [solely] about introducing a new food, but about understanding human perceptions and psychology. Then using the design of  innovative experiences and strategic thinking to drive a cultural change." Check out their video here.




To read more about Ento click here.