Tuesday, April 10, 2012

Sephora Goes Mobile

New York is known for being the city that never sleeps. So there is no doubt that it's a busy city. There are always meetings to go to, people to see and places to go in Manhattan. Now you can have your must have mascara, skincare product or favorite lip gloss in a New York minute. Sephora wanted to launch a same-day delivery service for online cosmetics sales in New York. 


ACCESS agency designed a series of six different head-turning MINI Cooper wraps for their fleet of six vehicles. Bold was the name of the game. These designs will stand out in the busy New York street scene, among the taxis and delivery vehicles. They were gunning for big impact and quick recognition, immediate attention, a bold and cool vibe, something that would generate on-street buzz, even with only six vehicles.




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