Saturday, April 7, 2012

It's All In the Packaging

Warning! This post may have you look at the contents of your packaging differently. Care to try grasshopper chips or cricket croquettes? Not your cup of tea? Try some mealworm sushi. If you were raised in the West, you're probably a little more than hesitant to try any kind of insect. Insects are actually healthier and gentler on the environment that commercially raised livestock.

"Ento is a project by Aran Dasan, Jacky Chung, Jonathan Fraser and Julene Aguirre-Bielschowsky, who are working together on the Innovation Design Engineering joint Masters course at the Royal College of Art and Imperial College London. This project is the outcome of the team's motivation to tackle the growing issue of food security in an increasing hungry world. Discovering the environmental and nutritional benefits of insects. It's not [solely] about introducing a new food, but about understanding human perceptions and psychology. Then using the design of  innovative experiences and strategic thinking to drive a cultural change." Check out their video here.




To read more about Ento click here.

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