Is it possible to forecast color trends in real time around the world? Pimkie Color Forecast thinks it is. They show you in real time what people are wearing in Europe's fashion capitals.
High definition cameras were installed in Milan, Paris, and Antwerp (Europe's fashion capitals). The cameras are connected to Mac Mini's with color tracking software developed by Pedro Cruz.
The software analyzes the passing colors and shows in real time which colors are worn most. A ll colors are then complied in nice infographics, so you can follow how the cities evolve and how trends change.
What is even more fascinating Pimkie even suggests clothes to purchase based on the current color trends. You are just one click away from being on trend when it comes to color.
There is even an archive of the past color trends that where seen from the previous day or month. This is a unique concept for retailers and color forecasting.
You can even take your color forecasting on the go. Download the app on iTunes here.
Check out how it works...
Source Vimeo
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