Which is the real Whole Foods Market? This question has been asked for a long time. It has been said that there are two different Whole Foods Markets.
One of its identities is being known for serving and selling organic, nutritious, carefully selected foods. They have "an unbending retail philosophy that has won it fierce loyalty among its base: naturalists at the most ascetic corner of the market."
The other identity of Whole Foods has been given the name "Whole Paycheck" because of its high prices. "Its glamour food items, such as heirloom tomatoes and artisanal cheeses, appeal to its base: foodies ate the most upscale corner of the market."
Whole Foods has become more of a destination. The layout and design of every Whole Foods is different causing every experience to be different. Colorfully stacked produce, chalkboard signage, raw wood elements, tons of sampling, and knowledgeable, enthusiastic employees have become a symbol of the brand.
Their stores also became a symbol of their surroundings. “No two stores are alike,” says Christine Sturch, interior design and branding coordinator for the retailer’s Chicago-based Midwest region. “Each store is designed to reflect the personality of the local resources and community. So in California, for example, we may emphasize the produce; in the Midwest, the meat; on the East Coast, the seafood.”
Source VMSD
Their stores have places for their customers sit and enjoy a meal. It gives the feeling of having a restaurant inside of Whole Foods.
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